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Event Details
How does measuring social media help justify social budgets? How do you attribute the impact of your social media campaigns, especially within the context of integrated campaigns? Bring your advanced measurement questions to this roundtable discussion with Judah Phillips, Senior Director, Global Site Analytics at Monster, and come away with solid ideas on how to step up your efforts to measure the impact of social media on site traffic, conversions, and sales.
Join the AMA Boston Social Media Team for the first-ever meeting of the Connect Marketing Metrics group at the legendary new Kendall Sq hotspot, Meadhall. We'll have a pay-as-you dinner and discuss issues in web analytics of interest to marketers in the digital space.
This is a networking event. Please refrain from imposing unsolicited sales activities on fellow AMA members.
About the speaker:
Judah Phillips, Senior Director, Global Site Analytics, Monster
Judah Phillips uses digital measurement to drive business strategy and profitable revenue. As Senior Director, Global Site Analytics at Monster Worldwide, Judah is responsible for generating actionable insights on user behavior from the web data for Monster Worldwide's global properties (including Monster.com). Prior to Monster, Judah was the Director of Web Analytics at RBI (Reed Business Information) and has held various management positions in the Internet and software industries. He is a contributing member of industry organizations such as the Interactive Advertising Bureau (IAB) and the Web Analytics Association (WAA), has spoken at both national and international conferences, and has been quoted extensively in the media. Judah is the emcee of OMMA Metrics and is on the board of advisers for Yieldbot. He holds an MBA and an MS.
Take our survey!
Enjoy the social media programs? Have feedback? Take our brief survey and get a chance to win a ticket to an upcoming AMA premium event (up to a $65 value). It takes only five minutes: http://svy.mk/utjbed
Attendee List
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When & Where
Meadhall
4 Cambridge Center
Cambridge,
MA 02142
Wednesday, February 1, 2012 from 6:00 PM to 9:00 PM (ET)
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